Brand Identity: “12 Bit Soul”
Between 2014 & 2017, I worked with the hip-hop production duo Divided Souls to create the brand identity & album artwork for their 12 Bit Soul series of sample collections, along with a handful of related side projects & merchandise for their Shopify presence.
The logo was originally created as part of the artwork for their sample pack 12 Bit Soul Vol. 2 — it was a minimalist take on the back panel of the SP-1200, their signature beat machine. After a successful run of shirts & stickers following the release, they decided to make it the official logo of the series.