“Shelf Life” Record Release Show Flyers
PremRock is a rapper & raconteur based in New York City, Fresh Kils is a producer & pad-pusher operating out of Toronto, & the two of them have been releasing amazing music as a duo since 2016’s Leave in Tact. For their 2019 project Shelf Life, they put together a pretty excellent album release party & I had the pleasure of designing the flyer.
I made the flyer using a slick, modern typographic treatment to match the duo’s aesthetic, with the album artwork by Denton Crawford chopped & blended as an abstract background element. I also wanted to be sure it would be legible both digitally & in print (so all of the important info will show up in a Twitter or Facebook post).